DEFINITION: The result or achievement toward which effort is directed; aim; end: (dictionary.com)
SYNONYMS: target, purpose, objective, intent, intention (dictionary.com)
What does it mean to me?
Zig Ziglar said “If you aim at nothing, you hit it every time”. We need goals and targets in our lives. We need the sense of accomplishment that comes from looking a challenge in the eye and then achieving it.
The psychological importance of having a focus or goal gives direction and provides a guardrail for making decision. When we have a set of goals that we are focused on, anything that interrupts, deviates, or changes the focus from those goals should not take a priority.
In business today (yes even through COVID), most business don’t starve for lack of opportunity, they choke on too many opportunities. Having a clear set of goals gives you a filter as opportunities come along to ask yourself; “does this new opportunity help achieve my goals?” If it does, the follow up question you should be asking is “does this opportunity achieve my goals better than what I am currently doing?”
Most leaders have so many good opportunities that unless there is a filter or guardrails to make sure they remain focused on what is most important they will be very busy and do a lot of things, never achieving anything.